Return Path helps marketers optimize their email marketing programs with unique applications that provide expert guidance to drive results for increased revenue.
I teamed up with Media One Creative to direct, design and animate Return Path's Email DNA launch video. Email DNA is a system that gathers data and analytics to create customized solutions that solve email marketing issues.
The video gave an overall view of what Email DNA is and supported the new website's launch. The style had to match their new brand guidelines. It had to be clear with simple and clean visuals.