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Game Clean

Pringles, the popular snack brand known for its iconic potato chips, launched a new campaign titled "Game Clean" targeting avid gamers. The campaign aims to position Pringles as the ideal snack to enjoy while gaming, highlighting its unique benefits in keeping controllers clean and enhancing the gaming experience. Alongside the promotion, Pringles offers participants a chance to win one of ten Xbox Series S consoles.

We decided to implement an "arcade" and "80s" aesthetic, using vibrant colors, a cosmic environment, and a nostalgic visual style that resonates with the target audience.

We employed a mix of 2D and 3D animation techniques to create a dynamic and immersive visual narrative.

Nice Shoes
Creative Director / Art Director / Animator
additional credits