Extra Space Storage needed a short, approachable 3D animation to position the brand as a trusted, affordable, and convenient local storage option. The campaign featured a 30-second animated spot plus two supporting GIFs, targeting a broad customer base that represents 53% of their market. The tone was friendly, trustworthy, and accessible while clearly delivering the main call to action: “Rent online at extraspace.com to save up to 50%."

The creative concept focused on a compact studio apartment filled with everyday belongings. Instead of animating full characters, most items remained static as the environment transformed—changing scenes from an apartment to a moving truck, then to an Extra Space Storage unit, and finally to a larger apartment. To add warmth and fun without complicating production, we gave subtle life to a teddy bear and a lamp, letting them bring personality and approachability to the spot.

As Animation Director and Art Director, I helped shape the rhythm and pacing, proposing efficient transitions that maintained clarity and charm. I created the initial 2D storyboards and animatic to establish the flow, then translated the approved frames into polished 3D style frames that defined the final visual and adhered to brand guidelines. During production, I modeled and animated all 3D assets from scratch, crafting a clean, friendly visual world that reinforced the brand’s message of simple, secure, and affordable storage.

The final animation employed playful environmental transitions, carefully timed movements, and subtle object animations to infuse character into the piece.

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