Ceridian is an American provider of human resources software and services with employees in the USA, Canada, Europe, Australia and Mauritius.
I teamed up with Media One Creative to direct, design and animate the introduction video for Ceridian's annual Insights customer event. The goal was to generate expectations about the innovations shown in the event.
Our client asked us to use movie trailers as a reference for pacing, style and copy on-screen. Some keywords during the brainstorming session were "edgy", "mysterious" and "symbolic". We translated those concepts into an exciting intro for their event.