Audi has used wolves before to create analogies between these animals and their vehicles. Using this as an inspiration I crafted the concept of "Wolf Within" to advertise the Audi R8. In "Wolf Within" the R8 racing car transforms into the consumer sports car. The power and roaring of the racing R8's engine tamed and available to a premium consumer.
From a technical perspective, I created this project to showcase my 3D animation capabilities at the time.